Blog

Writing about what makes us human, self-knowledge and culture.

Published on For The Love of Good — my Substack publication on culture, human behavior, storytelling and self-discovery.

Met Gala, Tech Bros & the Fight for Taste

On culture, aesthetics and what we lose when taste is replaced by metrics.

2026Read article

Between Inner Chaos and Inner Peace

A reflection on the noise we carry inside and the quiet we are learning to make room for.

2026Read article

You Matter More Than You Think

On the quiet ways our presence shapes the people and worlds around us.

2026Read article

Joy Is Contagious

Why choosing joy is a small, radical act of resistance — and how it spreads.

2026Read article

Forgive Me Self, For I Have Sinned

On self-forgiveness, shame and the slow work of coming home to yourself.

2026Read article

You and Me vs. the Problem

How shifting the way you see problems can move your body out of "fight or flight" mode.

2026Read article

The New Generations Don't Need to Learn AI. We Need to Relearn Human Connection.

The hidden cost of growing up tech-savvy yet socially disconnected and practical tips to reconnect with people.

2026Read article

Maybe AI Isn't the Problem. We Are.

If there is something that SXSW 2026 taught me is that we need to work on being human.

2026Read article

From Attention to Intention

Why storytelling might be the most powerful tool in the next era of the internet.

2026Read article

It was never about the honey, the stories we live inside

A reflection on storytelling, subconscious beliefs and the power of perspective

2026Read article

A love letter to my ADHD

On learning to love the brain that tells stories differently.

2026Read article

More articles coming soon. Follow along on Substack.

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I help good ideas take form in the world through stories and projects.

Communication Strategist & Project Shaper

Hi! I'm Laura.

I am a communication and project strategist, but before that, I am a neurodivergent creative passionate about creating safe spaces for people to feel connected, confident and free to flourish.

I help people and organizations turn good ideas (or find the right idea for what they need) into projects and narratives that can exist in the world with coherence, accessibility and real impact.

With over seven years of experience in social impact and creative projects — three of them as Marketing Coordinator at Turma do Jiló, a UN Global Compact signatory NGO — I have worked with organizations such as Johnson & Johnson, SXSW EDU, Nissan, UNHCR, Banco do Brasil and others, designing projects, content strategies and partnerships that turned intentions into tangible impact. I've also shared my perspective and purpose on stages such as Nexus Global Summit, TOTVS Universe and SXSW EDU.

I'm also the writer behind For The Love of Good, a Substack publication where I write about culture, human behavior, storytelling, self-discovery and the emotional patterns shaping how we live and connect. Based in Brazil, I'm passionate about travel and spending time with the people I love (and my two cats).

Between an idea and the real world, I create the narrative and the form.

Portfolio — Ideas that became real

Some of the ideas that I loved bringing into the world. These initiatives combine project design and management, storytelling, content strategy and partnerships.

View all projects

Co-Create

Between an idea and the real world, I create the narrative and the form. I work so people can feel safe enough to flourish.

Let's turn ideas into things that can exist in the real world.

I collaborate with organizations, nonprofits and creatives to create and give shape to ideas — through projects, narratives and meaningful connections.

Areas of Work

Project & Initiative Design — I turn intentions into structured, viable projects. From early ideas to clear architectures, I design programs, campaigns, activations and impact initiatives that are ready to be implemented with coherence, accessibility and measurable purpose.
Narrative & Storytelling Strategy — I help people and organizations understand what story their idea is really telling and how to communicate it with clarity, responsibility, accessibility and emotional connection.
Ecosystem & Partnerships — I connect the right people, causes and organizations to make ideas stronger. I design bridges between sectors, identify aligned partners and position projects inside larger conversations and networks.

How We Can Work Together

Project Sprint — We take your idea — or find the right one for what you need — put it on the table, make sense of it, and turn it into a clear structure, narrative and strategic blueprint you or your team can execute.
End-to-end Project — I stick with you from start to finish. I design and co-lead the project from concept to delivery, combining strategy, narrative and execution.
Advisory / Consulting Partnership — Borrow my brain for a while: to untangle, refine and give direction to your ideas, narratives and projects.

If you have an idea, a challenge or a feeling that something wants to be created — we can shape it together.

Learn more about working together

Blog

Writing about what makes us human, self-knowledge and culture. Essays on stories, impact and being human, published on For The Love of Good.

Contact

I'd love to hear from you — whether it's about a project, a collaboration, or simply to exchange ideas.

Email: laubschwantes@gmail.com

© 2026 Laura Bruscagin. All rights reserved.

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